Hard truths around food insecurity Prior to 2021, it was estimated that around 1.2 million children in Canada were living in food-insecure households, according to data from organizations like PROOF and Food Banks Canada.
Regional Disparities: Food insecurity rates among children can vary significantly by region. Northern and Indigenous communities often experience higher rates of food insecurity than urban areas. For example, in the northern territories, food insecurity rates are notably higher than the national average.
Indigenous Communities: Indigenous children, both on and off reserves, face higher rates of food insecurity. This issue is linked to a complex history of colonization, economic disparities, and limited access to traditional foods.
Pandemic Impact: The COVID-19 pandemic exacerbated food insecurity in Canada, with many families facing job losses and income reductions. Food banks and community organizations experienced increased demand for their services.
Long-term Consequences: Food insecurity during childhood can have lasting effects on physical and mental health, educational attainment, and overall well-being. Malnutrition, developmental issues, and chronic health conditions can result from inadequate access to nutritious food.

How It Works

Apply to be a Vendor Looking to be a vendor in the MFood program? Start by applying here and once approved, you’ll be onboarded into our Merchant Hub system and be ready to start accepting MFood digital coupons as a method of payment. 
Upload and sell your products Merchant Hub is our merchant administration portal that will allow you to upload products to mfood.ca, track sales and participate in our marketing programs.
Redeem coupons from the mfood wallet The MFood digital coupon is used by customers of the MFood program to purchase items from the participating grocery stores.